Music Videos Needs Bling

Media has slight control over the audience. Anyone growing up with televisions sets has been influenced by media one way or another. Music videos are very popular in the western culture as well as the eastern culture. People are slowly adapting to what they see on television. Music videos are very popular to the younger generations. Younger generations tend to like something shiny and trendy. Music video producers are targeting the market of younger generation.

What I’ve noticed in most music videos is that the artist would wear all sorts of jewelry. They are usually very flashy, ornate, figurative, symbolic, and stunning. I will list a couple videos which I think contains jewelry to be a fundamental element when making a music video. Take “Will Pan feat. Akon – Be With You” for example, it focuses more on the action rather than the jewelry. However, you can see in a few scenes where the girl’s bracelets would be displayed on the video for a few seconds. This is very symbolic because it shows that a typical pretty lady would possess jewelry. Will Pan, the protagonist, would impress her through his fighting skills. At the end of the video, it shows a scene where they were on two opposites sides of the window. They both had rings on when they were gently touching the window. This is a very romantic scene. Without the rings, the scene would feel like it was missing something, as if they were naked.

Another music video, “Jay Chou – Snake Dance” consisted Jay Chou wearing a chain that hangs down from his neck to the center of his chest with a ring around it. On the other hand, Lara is wearing some sort of Egyptian bracelet. She is also wearing a ring, possibly a cubic zirconia ring because it is so shiny. She also had a tiara and necklace which are very similar to the Egyptian style. Jewelry is not only symbolic and ornate, it also helps illustrates the story line in a music video.



Often times, fans will want to dress the way the celebrities do. Fans want to relate to the celebrity they envy by buying the earrings, necklaces, bracelets, CZ rings, shoes, and ect.. The audience’s desires to want that item can actually have viewers watch the videos again because that is the closest that they’ll ever be with the item. It is a great marketing strategy to have the target audience to continuously watch these videos. Music videos are often watched more than once. It will bring more sponsors. Bling also know as jewelry enhances these features in music videos. Bling is necessary to help create a successful music video.