Someone once said "Men are from Mars, and women are from Venus." While this saying seems really corny and cliché, it does have a small miniscule ring of truth to it, particularly when you observe each gender's drastically different opinions regarding the act and necessity of shopping. For example, the majority of women thoroughly enjoy visiting several shopping centers in a single day. Some women will spend hours browsing through countless stores, independently owned shops, and other establishments, despite the fact that they are not looking for, wanting, or needing anything in particular.
On the other hand, most men will only shop when something needs to be replaced, or if they are looking for something that they want. For example, if the average man needs a new pair of shoes, then he will go to the store, and purchase a pair of the specific type of shoes that are needed. To a man, a shoe is a shoe. Now, that is not to say that men will not be distracted from their primary objective by other products available in the store. However, his level of distraction depends on the product in question and his hobbies or his job. Keeping with our original shoe-scenario, let suppose that our male customer is looking for dress shoes for a special occasion but is an person who enjoys the outdoors and works in a factory. It is possible that this customer will stop for a few minutes and look the establishment’s selection of boots. However, the customer, if he is an average man, will not leave the store without selecting the dress shoes that were his original reason for going to the store. That is not to say that there are not exceptions to the rule. There are men who are excellent shoppers, and there are women who can run in and out of a store in mere minutes with everything that they need.
This article has discussed the differences between male and female shopping patterns. However, we have talked about what men look for in the products that we are interested. Any woman takes these questions to heart, and then finding gifts for guys is a relatively simple operation. Men’s gifts are interesting to those they are intended for, because of their utility. This brings us to the next two questions."What does he do?" and "What does he do in his spare time?" Remembering these three questions will make the purchasing of gifts for men an easy proposition.
Nov 7, 2011
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